A UK Branch can be easier to establish and closed down if unsuccessful. However, UK and European based customers may prefer to deal with a UK company rather than the branch of an overseas company.
The simple way to describe this, if you’re purchasing a product on an e-commerce website, would you rather purchase from a local company, or one based overseas? Invariably the answer is the same, but this is company/objective specific. If you only need a ‘light’ presence for a market tender process, for example, then a branch may be a better option.
We would be happy to discuss your UK setup requirements. Every client is different, we appreciate that, and should be treated on an individual basis – depending on what you are trying to achieve in the UK/Europe. Get in touch for further support.