Case Study: Hedgebook
One of many recent arrivals from Down Under, Hedgebook is a fast growing fintech start up determined to shake up and
disrupt the financial services landscape in the UK.
Founded by Richard Eaddy and his partners, Hedgebook specializes in helping businesses manage their foreign
exchange (FX) and treasury operations by allowing them to combine foreign currency cashflows, hedging and market
data in order to have total visibility over the company’s FX position
After six successful years in New Zealand and Australia – during which Hedgebook became the first choice
management treasury solution – the decision was taken to expand into the UK.
“We thought, if we can do this successfully in Australia and New Zealand, then we could come over here and try to
replicate that,” says Eaddy. “The nature of the market here – working with a greater number of banks and brokers – means we have more opportunity to grow our business.”
“Once we had decided on that, it became a question of the practicalities – where to base ourselves, how to structure the company and office.”
Given the UK’s embrace of Open Banking, which will remove many of the barriers facing businesses and individuals
hoping to move between financial services providers, the opportunities are growing every day.
“So companies are shopping around more, and that means there are opportunities for a fintech like us in this space.”
Having worked with a Big Four accountancy firm in NZ, the move to the UK meant that a more bespoke and specialized
accounting partner was needed to address the challenges of setting the new business.
“It was clear we needed someone to guide us through all that set up,” Eaddy says. “We know Paul does a lot of work in NZ and we organized a lot early on. The importance of planning ahead is huge, and Paul was instrumental in telling us what we would need to get in place when we landed in London”.
Specifically that meant incorporating Hedgebook UK, followed by getting the bank account set up. “And that can
be a really painful process for a company like ours, mainly